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Consulting Scholars

Research with Impact

Hwy-Chang Moon Ph.D.

Hwy-Chang Moon Ph.D. (文輝昌) 

Professor Moon Ph.D. (University of Washington) is Professor Emeritus at Seoul National University and Chairperson of the Institute for Policy and Strategy on National Competitiveness (IPSNC). He is also Consultant to United Nations Conference on Trade and Development (UNCTAD) and Honorary Ambassador of Foreign Investment Promotion for South Korea. 

He has taught as fulltime or invited professor at University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Keio University, and Stanford University. 

Professor Moon has conducted many consulting/research projects for multinational companies (e.g.,Samsung Electronics), international organizations (e.g., UNCTAD), and governments (e.g.,Korea, Malaysia, Dubai, Azerbaijan, Guangdong Province of China, and India). 

For interviews and debates, he has been invited by international newspapers and media, including New York Times, NHK World TV, and Reuters

Professor Moon has published numerous articles and books, including The Strategy for Korea’s Economic Success(2016, Oxford University Press) and The Art of Strategy: Sun Tzu, Michael Porter, and Beyond(2018, Cambridge University Press). He is also the Editor of the Journal of International Business and Economy (JIBE) and would welcome the submission of research papers at any time (website:

Profile and CV in PDF

Professor Moon's website can be viewed here

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