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Faculty Profiles

Michael Lewrick

Course taught at FUS: Innovation and Design thinking


PhD in Technology and Innovation Management.

Master of Business Administration (MBA).

Michael Lewrick

Title: Franklin  University Switzerland – Visiting Professor

Areas of Research and Expertise:

Michael Lewrick, PhD | MBA, has worked very intensively in recent years on  the mindset that enables us to solve different types of problems.

Michael is a best-selling author, award winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting Professor at various universities globally. His ideas,  books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change. 

He is the author of the international bestseller 

  • Design Thinking for Business Growth

  • The Design Thinking Toolbox

  • The Design Thinking Playbook, in which he describes the mindful  transformation of people, teams, ecosystems and organizations. 

He  works intensively with universities and companies and places the self-efficacy of people in personal and organizational change  projects at the center of his activities. In recent years, he has expanded his toolbox for designing business ecosystems. As an internationally recognized expert in the field of digital transformation and the management of innovation, numerous companies have developed and scaled growth strategies with his help.



More web-links:

Book Links:
Life Design Playbook:

Design Thinking Playbook:
Design Thinking Toolbox:
Business Growth:

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